I’m telling you, there is big money right in front of you, and you’re not seeing it, too caught up in flicking through your social media contacts, which is kinda ironic. Did you know that the visual image of The Internet, as imagined and portrayed by Google’s Artificial Intelligence engine, is something that closely resembles a cat. Well, al least that’s what they say. Ninety percent of all available content is hardcore porn, so shouldn’t it at least be a cat having anal sex? Nothing can be trusted anymore.
I love cats, people love cats. people love music too. I did a little bit of research and it tuns out that according to Youtube the most popular musicians in the world are Luis Fonsi, Ed Sheeran, Wiz Khalifa, Mark Ronson/Bruno Mars, PSY, Justin Bieber, Maroon 5, Katy Perry and OneRepublic. Try converting that into one single image. And take Spotify. According to their statistics the most listened to artists are Ed Sheeran, Post Malone, Drake, The Chainsmokers, Shawn Mendes and Billie Eilish. The numbers don’t lie. Google’s representation of a hugely successful pop star would be predominantly male, white, playing music that is somewhere on R&B-Electropop continuum, not too obtrusive, not too loud, sweet and sticky like cotton candy.
What they are not telling you is that it’s all fake, all marketing. No one really listens anymore, not to albums, and not to individual songs. That’s the irony. You are flicking through contacts and content and don’t see the prize, the money right in front of you. Someone wiser than me once said: ‘the revolution will not be televised’. It’s safe to say that today it will not even be shared anymore
No, I’m not here to teach you a lesson, don’t kick me out of your office yet. I’m not a beggar, I don’t need your sympathy or a lousy dollar for a cup of soup. I’m here to make you a business proposition. Put your phone away, call off the guards. You are the audience, only 30 years older, you are aforementioned image of a cat, and what you don’t want to see, the porn you actively try to wish away, is right in front of you, hidden from plain sight in statistics.
Kids these days, they don’t listen. Music is like any other piece of content; two minutes and they’re gone again, off to more exciting adventures. Ty Dolla $ign, you know Ty Dolla $ign, he got it. Listen to his latest work, 25 songs in an hour, almost all hovering around 2,5 minutes, small pieces on content that can be packaged and repackaged in any shape or form.
The classic song structure doesn’t exist anymore. Read it on Music Radar. Sonic variety is key; with modern production tricks we can use and reuse the same verse and chorus almost endlessly, without even boring the listener. Who needs creativity when we can do the same with repetition? The commercial possibilities are endless, I’m telling you!
It is Punk, more Punk than Punk ever intended to be. It is Punk with a hint of Marcel Duchamps and a dash of Steve Reich. Found goods, endlessly reproduced. And we are going to be filthy rich, I’m telling you, the only thing we have to do is to break down the creation process into the smallest possible parts, a riff, a refrain a chorus. Recombine, reconfigure, in a way remake/remodel.Tweet