If a tree falls in a forest and no one hears it, does it make a sound? With cameras, microphones and speakers everywhere, and our uncontrollable urge to record and share everything, the question almost becomes irrelevant.

Silence is not sexy. Much like introversion it is at best ignored, more often unappreciated. Not a value to be taught. Wittgenstein told us to be silent when confronted with what we can’ talk about („Wovon man nicht sprechen kann, darüber muss man schweigen.”), but we happily immerse ourselves in a state of permanent and total noise. The main victim is attention.

Warhol’s 15 minutes of fame are now at most a couple of seconds, for some.

This will not do!

I urge you to:

Follow P. Diddy’s advice and marinate yourself in that 13, 14, 15, 20 minute versions of a motherfuckin’ record!


Go billions of years back in time. The sound of colliding black holes is waiting for you!

Picture yourself in the1970’s, in a concrete airport terminal.

Or just go the forest and wait for the tree to fall.

(Based on James Gleick, “Total Noise”, only Louder, NY Mag, April 20 2013. https://nymag.com/news/intelligencer/boston-manhunt-2013-4/)